Welcome to the world of Japanese inspired edgy makeup, welcome to tokidoki. If you are not familiar with tokidoki, it’s a brand that’s been around for about 5 years that makes apparel, footwear and accessories using art and playful characters. tokidoki is a high-end brand that has partnered with other brands such as Levi’s, Mikasa, Skull Candy, Lesportsac, Smashbox and Hello Kitty to create everything from sneakers to children’s clothing.
When I learned that tokidoki was going to create their own makeup brand I was really curious as to what it would be like. I was anxious to see if they would could quality products, the types of products they would be creating and especially what the packaging would be like. I read that Sephora was going to be the exclusive carrier of this brand so I decided to go into the store and take a peak. I spoke with one of the sales people and she told me that this was one of her favorite new brands and she gave me some swabs and told me to try everything out and have fun. I had a great time testing everything out so take a look at what I ended up buying:
I do love a good bronzer and I probably have at least 10 at home now. When I tried tokidoki I just loved it, the color was that I chose was Royal Pride which is a has a slight gold shimmer to it. The color goes on light but you can build it up to your preferred shade of bronze. This compact retails at $22
The second item that I loved were the lip glosses – there were so many that I did not know which one to choose. I decided to go safe and get a neutral tone and I went with Monkey Pirate which is brown. This lip gloss is a must have item – for one it smells and tastes like blueberry and has a really good amount of shine to it. The gloss goes on really smoothly and is not sticky! My lips were very moisturized which is a big plus for me because my lips can get pretty dry. The applicator is a clear flat paddle that gives you a smooth application. The packaging is beyond beautiful, the gloss cap has a tiny character inside – it’s like a mini snow globe
There are 16 shades that you can choose from so you’re bound to find a great shade that you will love. The glosses are very reasonably priced at $15. How can you not swoon for glosses with names like Strawberry Latte, Diamante Dark and Adios?
The last item that I purchased was actually the first item that caught my eye, a bright purple and white Kabuki brush. This face and body brush has antibacterial bristles and unique square base adorned with tokidoki characters. The brush is soft on my skin and picks up just the right amount of powder. This brush retails for $28.
I must say that tokidoki is one of my new favorite brands, I am very impressed with the quality of their makeup. My only regret is that I did not pick up more products like the Perfetto quick-drying eyeliner pen and the Cromatico quad eyeshadows. Now that I’ve tried their products and I know that they can deliver I am heading straight to their section in Sephora. Have you tried out tokidoki? I’d love to hear your feedback.
You’re the second person to blog about this collection this week! I clearly need to get there and check it out ASAP! LOL
Thanks for this post! Did you know that Tokidoki is the collaboration between Simone Legno, an artist from Italy, and one of the female co-founders of Hard Candy cosmetics?
I dunno how I missed the debut of Tokidoki cosmetics (between being on their email list, twitter & facebook!) but I am going to Sephora to def. buy some!!
Thank you!
Yes, Legno’s portfolio was spotted online and they decided to form the tokidoki business venture together.
When you go to Sephora play around with it a little bit, I’m sur you’ll love it.
I actually have been looking forward to this collection for awhile since I follow Tokidoki. I especially love their lipgloss! It’s just so adorable. I also really like the quad eye shadows they have.
I wasn’t so sure about the brush but now that I’ve read this I think I have to check it out.