When you consider the fact that the average woman consumes approximately six pounds of lip products in their lifetime you may want to very carefully choose what you put on your lips. I know that I often, out of habit, lick my lips throughout the day – it’s not the worst habit but it’s certainly not healthy.
Because we know that “You are what you eat”, I like to take a closer look at cosmetics that are organic or offer some additional benefit. Enter Intelligent Nutrients USDA Certified Organic Lip Delivery Antioxidant Gloss – yes that’s a mouth full. Intelligent Nutrients believes in a more organic approach to beauty so they do not use any synthetics, sulfates, parabens, mineral oil etc. in their products. Instead they reply on good old mother nature with ingredient like USDA certified organic cranberry, Acai, Purple Corn and Blueberry. These super foods contain powerful antioxidants to fight the good fight against aging.
After sampling the gloss the first thing that stood out was the texture which is noticeably unlike many lip gloss products on the market. Perhaps it’s because Intelligent Nutrients employs food grade ingredients – but I found the consistency to be a bit thinner that other glosses. The second thing that I noticed was that it smelled natural, almost like a fruit and yogurt combination.
The key ingredient in this gloss is their signature Antioxidant Intellimune Seed Oil Complex which helps to combat pre-mature aging and support moisture. Oils like Rosehip are used because are non-toxic and intensely nourishing along with well know favorites like Shea Butter, Beeswax and Carnauba Wax.
The new Lip Delivery Antioxidant Gloss features two shades: Purple Maize and Clear Frosting. The Purple Maize is an ultra sheer wash of color with a light and fruity fragrance and taste. The Clear Frosting is just that, clear with a nice sheen to it. The formula is intensely moisturizing so it’s great for dry lips. The gloss also gives a nice shine that can be layered on top of lipstick.
The two lips glosses will be available August 2011 on the Intelligent Nutrients website for $24.