The W Hotel (which is one of my favorite hotels by the way) is sponsoring a NY Fashion Week event. The Starwood brand luxury hotel will sponsor the shows for Monique Péan, Bibhu Mohapatra, Sophie Theallet and Rebecca Moses at Lincoln Center.
In previous years the W Hotel has hosted VIP events at the tents in Bryant Park. This year fashionistas will be able to purchase some of the designer duds directly from the hotel. This collaboration between a luxury hotel and designers is a perfect match since the W brand has been no stranger to the fashion industry over the years.
Each designer has agreed to a season-long partnership with W that will include trunk shows at hotels around the world, creating hotel-inspired items for W’s Global Glam spring fashion label ($50 to $650) and designing uniforms for new hotels, Women’s Wear Daily reports.
Laura Kim Connell says
The W is a really nice hotel. Their lounges are always very chic, too.