Last week I was invited to an exclusive launch by KeratinPerfect to learn about their at home Brazilian Hair Smoothing System and product line that will be exclusively available at Sephora. Myself along with several other beauty bloggers learned about the rebonding technology that KeratinPerfect uses to smooth hair and repair weakened Keratin bonds. So how does it work? Well, the KeratinPerfect system binds 40% Keratin to the hair cuticle and fills in any crevices that make the hair appear frizzy and dull. This Keratin seal along with silk collagen proteins prevents humidity, UV rays and even pollution from penetrating the hair shaft for 30-days.

Now we’ve all read some very sketchy stories about Brazilian Keratin treatments containing harmful ingredients so I had to ask, “Does this product contain formaldehyde?” and the response was “no”. The representative went on to explain that not only do their products not contain any formaldehyde, they are also sulfate free and sodium chloride free. KeratinPerfect uses naturally derived Keratin along with wheat and soy protein, provitamin B5 and argan oil to combat frizz. Silk Collagen Protein Complex helps give the hair shine and strength. In fact, KeratinPerfect was Proposition 65 tested and verified to contain good-for-you hair ingredients that can improve hair quality.

To demonstrate just how this straightening system improves the condition of frizzy hair, they presented a model who blew dried her own hair:

What I liked about this line is that they offer a lot of (safe) options for frizzy hair. For ladies that are looking for day-to-day solutions to improve the condition of their hair the PerfectCleanse Keratin Enhanced Shampoo and PerfectCleanse Keratin Enhanced Conditioner is a great option to replenish lost keratin with each wash and to help preserves keratin in damaged hair. Another one of my top picks is the PerfectShine Keratin Oil which contain natural Argania Spinosa Oil to help prevent breakage and instantly moisturize. And the icing on the cake – all of the products smell great amazing!

Have you ever tried a Keratin treatment? If so, what was your experience like?

The KeratinPerfect line retails from $24-$235 and is available exclusively at Sephora stores and Sephora.com