The world of beauty blogging is a vastly successful one, and, if you are a lover of all things beauty, you may be missing an opportunity to start your own empire from the comfort of your own home by becoming a beauty blogger.
If you are unsure as to how to go about this, read below to get some pointers on the eight ways that you can become a beauty blogger, gain followers, and maybe even make it your full-time occupation.
Find Your Niche
Before you begin to develop your blog, you need to find your niche. Doing so will involve considering what sort of content you want to share, and what the purpose of your blog is. Is it reviews of beauty products? Will it be comprised of how-to videos? Is there a specific skin tone, or type of product you will focus on, such as skin products? Will you also include posts on fashion or lifestyle? Establishing your niche is important as it will form the framework from which your posts are built on. It is always best to focus on something you are passionate about, and also know a lot about, too. Trying to encompass all areas of beauty may be too much of an arduous task, and you certainly don’t want to run before you can walk. You should also strive to be unique in terms of what readers can expect from your content; there is a lot of competition out there, remember, so try and be original from the offset about what you want from your blog.
Consider Your Blog Platform
Consider which blog platform to use in the early days so that you can commit to it and become familiar with its interface. Some options include WordPress and Blogger, for example. Ensure you have a personalized domain, which will cost a small fee but can ensure your blog is taken more seriously.
Choose Your Audience
Another vital consideration in the early days is working out who your target audience is. Do you provide info for stressed-out parents looking for quick beauty fixes? Are you a go-to guide for students working on a budget who are looking for the perfect product? If you choose an audience that corresponds with your developed niche, you will find you have a strong identity to work from for all your future posts. It will help you devise titles and interesting, informative content that your readers can relate to and will enjoy reading.
Get The Right Equipment
To have a good quality, reliable blog, you will need good quality reliable equipment. It is worth investing in a good quality camera, and an up to date computer with plenty of memory and applications to ease the video editing process and your general productivity. This is the part of the process that may require you to invest a fair amount of money. It will be worth it, however, once your blog is up and running and you see the quality of your content bring in regular followers, you will see the benefits of such an investment. If you are worried about financing such equipment, you don’t need to worry as there are options to source small personal loans online.
Another key factor in running a successful beauty blog is posting regularly. Your followers will soon dissipate if you are quiet for weeks, and fail to capitalize on opportunities to post content your followers will be interested in. Of course, posting content too regularly isn’t advised either, as a half-hearted, rushed post is just as bad as not posting at all. Rather, set out a plan to commit to posting an informative, well researched, original piece of content maybe once a week or fortnight. Quality over quantity should be stuck to, but don’t use this mantra as an excuse to barely post at all.
Commit To Your Blog
Know that before starting a beauty blog, you will have to invest time, effort and dedication to it. It will involve setting aside time to think of interesting topics for your posts. Factor in filming time if you are a vlogger or want to include video, editing time, as well as time to reply to any feedback or comments from followers. Your passion, or lack thereof, will reflect in your content, so it is vital to be completely passionate as well as knowledgeable about the content you are creating. Even if you yourself do not realize it, this will be translated into your posts, and if you radiate positivity, know-how and a can-do attitude with every piece of content, you will gain more followers compared to a blog that lacks depth, excitement or originality.
Be Active On Social Media
As well as posting regularly on your blog, being active on social media is another sure-fire way to build up your followers. An entertaining Twitter and aesthetic Instagram to go alongside your blog can mean you can post on the go, and add a personal touch, as your followers can keep up with your day to day routine if you use Instagram story, for example. You can tweet about your favorite TV program as you’re watching along with your followers, easily respond to queries and replies, and develop a rapport with your followers through real-time communication. You can potentially generate further income this way too, as some beauty companies may approach you to advertise or feature their products if they see you have a strong following.
Another way to get the full potential out of your blog is by using to network as and when you can. This may mean reaching out to other beauty bloggers or vloggers, which can lead to collaborative posts (and therefore potentially more followers) You can also reach out to companies, or they may reach out to you, as you can use your blog to feature their products if you feel your followers would enjoy them. It is through developing a relationship with bloggers and companies that a blog can turn from an enjoyable side hobby to a lucrative business and main source of income, so take the above points seriously and put the work in, and who knows, you could become the next Zoella!