Tom Ford is launching a new lipstick line called Private Blend Lip Color set to release in the US on June 1, 2010 (launching in April in Europe). The line will include 12 shades embossed with TF initials on the top of the lipstick and encased in an ivory and gold tube. Tom told WWD, “This is my take on 12 classic lip colors. I took the most universally flattering colors that a woman can wear, and then I re-imagined them in a modern and authoritative way. These are signature lip colors for the makeup connoisseur.”

The collection will be available Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman for $45. I must admit that $45 is a bit steep for a lipstick, but the sheer glamour of it makes it a must have item for me. I wonder how many ladies out there would be willing to shell out that much moolah for some lipstick, would you? I often say that if I love something I don’t care how much it costs, I’m still going to buy it. So with that being said if these colors are “universally flattering” I would think that that fact alone would make the purchase worth it. I don’t know that I would buy all 12 shades but I certainly wouldn’t mind having at least one tube in my makeup case.