Today is the launch of Marc Jacobs new fragrance, Bang. Marc Jacobs is also the face of his new fragrance ad campaign that features him nude holding nothing but an oversized bottle to cover his “goods”. Frankly I must say that I love the concept, so often we see nude or semi-nude models selling sex beauty and nobody blinks an eye. It’s pretty refreshing that Mr. Jacobs decided to use a little raw sex appeal mixed with a bit of controversy to launch his fragrance. This men’s fragrance is pretty big news since Marc Jacobs had not launched a new scent in 10 years.
“Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work. Then Juergen [Teller, who shot the campaign] had the idea for the silver Mylar, and it all came together,” Jacobs said.
In many advertisements the full version of the ad will not be shown only the image cropped at the shoulders. I think that’s unfortunate since the photo is a beautiful work of art, however in more conservative part of the country even semi-nude photos do not fly. Bang includes notes as black, white and pink pepper, a heart of masculine woody notes, while a base of elemi resin, aromatic benzoin, vetiver, white moss and patchouli. The fragrance will be available exclusively at Bloomingdales and then it will be available worldwide in September 2010.