Cosmetics giant ALMAY recently announced that 31 year old Kate Hudson will be their new Global Brand Ambassador. That means that Kate’s gorgeous face will be plastered all over TV, print, in store and internet ads. The ad campaign is scheduled to begin in August of this year. Revlon CEO Alan T. Ennis said: “We are thrilled to welcome Kate to the Almay family. She is smart, confident and vivacious. Her energy and youthful spirit are contagious.”

Kate has a natural, effortless style that I believe is aligned with the vision of the company. I think that she is the perfect fit for Almay, what a great choice! “Almay is known for its fresh, effortless approach to beauty,” Kate said in a statement Thursday. “At the end of the day we all want to have fun and feel beautiful – that’s what Almay is all about.”

What are your thoughts, yay or nay?