behind the scenes

Jimmy Choo Tamara Mellon

If you’re a Jimmy Choo loving fashionista then you might want to add the highly-anticipated Jimmy Choo fragrance to your closet. With its green top note, heart note of Tiger Orchid, and base note of Toffee and sensual Indonesian patchouli, this fragrance is sure to evoke images of luxury, glamour and sensuality. Tamara Mellon, Founder & Chief Creative Officer of Jimmy Choo has always wanted to create a complete luxury lifestyle accessory house and this perfume is an part of that manifestation of that vision.

Jimmy Choo fragrance

Fragrance has always been part of my vision for Jimmy Choo. To fully extend the Jimmy Choo lifestyle, enveloping a woman with the sensuality and essence of the brand. I have always loved wearing perfume; it is part of my identity. Now to create a signature fragrance for Jimmy.

As the ambassador of the brand, Tamara will also be the face of the ad campaign. Tamara is a mother, a style icon and a business woman so naturally it would make sense that she would be the image of the Jimmy Choo woman.

Leading fashion photographer duo, Inez van Lamsweerde and Vinoodh Matadin shot the fragrance ad campaign with Tamara Mellon. Let’s take a look a some behind the scenes sneak peeks:

Tamara Mellon

Jimmy Choo Tamara Mellon

Jimmy Choo fragrance,$95 available exclusively at Saks Fifth Avenue

Will you be in line for the first ever Jimmy Choo fragrance?

Here is a behind the scenes sneak peek at NY Fashion Week beauty: For the Spring 2011 Lacoste show on Saturday at the Lincoln Center Theatre, lead Redken hairstylist Luke Hersheson created a beautiful, sleek look that was inspired by Bo Derek’s braids in the 1970’s. “This look is essentially a ponytail with a braid around the hairline; it gives a cute, fun, sexy edge to sportswear. The Body Full Volume Amplifier gives the braid great hold without becoming hard or sticky.” – Luke Hersheson

Products Used:

· Redken Body Full Volume Amplifier

· Redken glass 01 smoothing serum

Here are the steps for a DIY braid:

1. Create a deep, straight side part, combing both sections very straight and clipping the smaller section back behind the ear.

2. Spritz the larger section with Body Full Volume Amplifier, saturating the hair, especially at the back, so that it looks smooth and tight.

3. At the part, start a small French braid that follows the hairline across the crown and then split it into two regular plaits after you can no longer add hair to the braid, and secure ends with mini elastics.

4. Make a similar small French braid on the other side of the part following the same pattern, being sure to spritz first with the Body Full Volume Amplifier.

5. Gather the hair and both braids into a tight side ponytail on the opposite side as the part.

6. Give the look a sleek finish by smoothing glass 01 smoothing serum over the crown and braids.

Jimmy Choo launches their first fragrance

New York Fashion Week Backstage: Lacoste S/S 2011

[images courtesy of Redken]