Feb 212013
 

Behind the Scenes, Mercedes Benz Fashion Week: FW 2013: Giulietta

INSPIRATION: Giulietta New York, which is designed by Sofia Sizzi and currently a finalist for the CDFA/Vogue Fashion Fund award, is consistently influenced by the 1960’s. This season, Sizzi focused on the late sixties — with a little nod to Jane Birkin.

FASHION – The Giulietta Fall/Winter 2013 collection incorporated lots of cool color blocking and crystal and bead embellishment on simple yet elegant shapes. The palate consisted of muted grey and yellow alongside bright red and black. Trends included an elegant short cape, which was incorporated into tops and dresses, sliced a-line skirts, culottes and white tights with black patent mary-janes.

Mercedes Benz Fashion Week: FW 2013: Giulietta

HAIR – The hair was parted in the center and curled in waves to produce a romantic, flowing look. Jon Reyman and the Aveda team took models hair and created waves by alternating the direction of the curling iron and setting the hair with lots of hair spray. Before hitting the runway, the crisp waves were brushed into shiny, soft styles.

Mercedes Benz Fashion Week: FW 2013: Giulietta

Mercedes Benz Fashion Week: FW 2013: Giulietta

MAKEUP – The simple, beautiful make-up at Giulietta was designed by Gato and featured entirely Maybelline New York products. The look began with Maybelline’s Tattoo Eyeshadow in soft pink shades all over the eyelid. Then soft brown eyeliner was used from the center of the eye, extending straight out to the side (not curved). Skin was perfected using the Fit Foundation collection, and a warm blush was added to the apples of the cheeks. To create perfectly soft, pink lips, make-up artists used a moistening chapstick, wiped it away, and then dabbed powder blush to add color. The result was romantic, warm, and simply stunning.

By Alexandra Amarotico of She is Red.

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