Aug 102011

Betsey Johnson Too Too preview perfume event at Milk Studios

I attended fragrance preview for Betsey Johnson’s new perfume, Too Too, held at Milk Studios in New York City. The event was only something that the iconic designer could conceive – dancers from the Bolshoi Ballet Academy, a dance performance by the Stephen Petronio Company and lots of cupcakes and mimosa’s. Well there was other food there but was mildly obsessed with the sweet treats.

Betsey’s  years as a dancer inspired this fragrance, hence the name Too Too. I had NO idea that Betsey was a dancer and that explains a lot! You see Betsey is 69 years old and she has more enthusiasm for life than I’ve seen in some twenty-somethings. She obviously has a passion for fashion and life and it shows – look at her moves!

The fragrance is fruity with floral notes but also undeniably youthful. And what I love most about this fragrance is that it IS youthful which is everything that Betsey embodies. The fragrance is composed of sweet passion fruit, mandarin, ginger along with strawberrry with Jasmin, Bulgarian rose, patchouli, sandalwood and vanilla bottom notes. The bottle is pink and black with lots of leopard along with flowers and tulle. Betsey taps into her own personal style and adorns the bottle with her namesake Betsey Johnson ribbon.

Betsey Johnson Too Too perfume event preview

The dancers were doing the most in their Tu-Tu’s for the Too Too event!

The event was too fun and the fragrance is as inspiring and it is beautiful. Too Too will launch in October 2011 exclusively at Sephora through April 2012, followed by department stores and specialty boutiques.

  2 Responses to “Betsey Johnson previews new fragrance, Too Too”

  1. I can’t wait to try this, her original Betsey Johnson is one of my all time favs!

  2. […] Betsey Johnson, known for her fun clothes and runway cartwheels, introduced a new perfume to the world this week. Too Too, the pink-and-black-bottled fragrance, is both fruity and floral and dressed in a ballet outfit of its own. Via Lipstick & Luxury […]

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