Jimmy Choo launches their first fragrance

 Posted by on January 26, 2011
Jan 262011

Jimmy Choo Tamara Mellon

If you’re a Jimmy Choo loving fashionista then you might want to add the highly-anticipated Jimmy Choo fragrance to your closet. With its green top note, heart note of Tiger Orchid, and base note of Toffee and sensual Indonesian patchouli, this fragrance is sure to evoke images of luxury, glamour and sensuality. Tamara Mellon, Founder & Chief Creative Officer of Jimmy Choo has always wanted to create a complete luxury lifestyle accessory house and this perfume is an part of that manifestation of that vision.

Jimmy Choo fragrance

Fragrance has always been part of my vision for Jimmy Choo. To fully extend the Jimmy Choo lifestyle, enveloping a woman with the sensuality and essence of the brand. I have always loved wearing perfume; it is part of my identity. Now to create a signature fragrance for Jimmy.

As the ambassador of the brand, Tamara will also be the face of the ad campaign. Tamara is a mother, a style icon and a business woman so naturally it would make sense that she would be the image of the Jimmy Choo woman.

Leading fashion photographer duo, Inez van Lamsweerde and Vinoodh Matadin shot the fragrance ad campaign with Tamara Mellon. Let’s take a look a some behind the scenes sneak peeks:

Tamara Mellon

Jimmy Choo Tamara Mellon

Jimmy Choo Tamara Mellon

Jimmy Choo fragrance,$95 available exclusively at Saks Fifth Avenue

Will you be in line for the first ever Jimmy Choo fragrance?

  2 Responses to “Jimmy Choo launches their first fragrance”

  1. I am in the market for a new fragrance since my beloved Versace scent is almost finished. I love Tamara Mellon’s story and it’s a great idea to have her as the face of the fragrance. Nice to see a “real” woman in the role. Only at Saks, huh? Well, let’s hope I get to NY soon!

  2. Hi – is it cruelty free do you know? It smells divine- my friend has it and i’d love to buy a bottle….

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